The Paid-Growth Audit · Live

Inside the session

What you'll walk away with. In 60 minutes.

This isn't a theory webinar. Caden runs the same diagnostic he runs on live audit calls, out loud, with real accounts, in real time.

01 / SCORECARD

The Integration Diagnostic

The 7 questions we ask on every audit. Score your own stack in 10 minutes and see exactly where revenue is leaking between paid, email, SMS, and retention.

You leave withPDF · 7-pt

02 / LIVE

Live Account Teardown

Watch Caden pull apart an anonymized $200k/month brand's Meta account live. Every red flag called out, every fix prioritized, in front of you, not on a replay.

On screenAds · Klaviyo · P&L

03 / FRAMEWORK

The 90-Day Playbook

The exact sequencing we use to take a $100k/month brand to $300k+. Channels, budget allocation, creative cadence, and the retention flows that compound paid.

Breakdown30 / 60 / 90

Fit check

Built for $100k+/month DTC brands. Not for everyone else.

For you Register →

✓You're doing $100k–$500k/month in DTC revenue and growth has plateaued
✓Your paid, email, SMS, and retention are run by different people who don't talk
✓You suspect your agency is hiding behind "the algorithm changed" excuses
✓You want someone senior in the account, not a junior AM with a template

Not for you Skip this

×You're pre-$100k/month. The frameworks assume product-market fit
×You want a channel specialist (paid-only, email-only). We only work integrated
×You're looking for junior execution at the lowest possible cost
×You're in a regulated category (aggressive supplements, CBD, gambling)

Real receipts

Three brands. Numbers that moved.

Every win below measured on blended revenue, not platform ROAS, not attributed conversions. Real dollars, real P&L.

Cause · Merch ★★★★★

TPUSA

Foundation + Channel Stack · 90 days

Meta ROAS

Broken→3.13×

Channels

1→4

Time

90d

Tracking had been broken for months and the account structure was a mess of overlapping audiences fighting each other. We rebuilt the foundation first… then layered in Google at 4.45×, CTV on Vibe at 3.6×, and queued Snapchat with $30k spend plus a $30k credit.

The ROAS was always there. It was just hidden underneath all the broken plumbing.Operator perspective · TPUSA engagement

F&B ★★★★★

American Dream Nut Butter

Creative Engine + Lifecycle · 6 months

Blended ROAS

2.1×→4.5×

Repeat rate

Moved · materially

Time

6mo

Weeks away from their first sub-seven-figure month in years. Same product, same audience, but the previous agency had been running the same creatives on rotation for months and the engine had quietly stopped… we rebuilt concept-level testing on a fixed Wednesday ship cadence with cohort-tagged welcome and post-purchase flows.

Same audience, same product. The engine alone moved the number.Operator perspective · ADNB engagement

Restricted Category ★★★★★

ALP

Alternative-Channel Paid Stack · 90 days

Rumble ROAS

0→3.16× peak

AppLovin

1.8× & climbing

Time

90d

Locked out of Meta and Google entirely. Most agencies decline this brief because it's significantly harder than standard DTC… we built the entire paid engine on Rumble, AppLovin, X, and Truth Social, treating every platform as a real channel rather than a backup.

Every channel works if you assign it a real role and build the system underneath it.Operator perspective · ALP engagement

Before / After

The numbers we're hired to move. Actually moved.

Four engagement snapshots across real Connect Social clients. Results are not typical and will vary by category, starting position, and ad spend.

TPUSA · Foundation · 60 days

Meta ROASBroken

After3.13×Recovered

Rebuilt account structure, attribution, conversion tracking, and creative concentration… the ROAS was always there, just hidden under the plumbing.

TPUSA · Channel Stack · 90 days

Channels live1 (Meta-only)

After4 channels+300%

Layered in Google at 4.45×, CTV on Vibe at 3.6×, plus Snapchat queued with $30k spend and a $30k ad credit… real stack, every role defined.

American Dream Nut Butter · 6 months

Blended ROAS2.1×

After4.5×+114%

Same audience, same product. Rebuilt concept-level creative testing on a fixed Wednesday cadence with cohort-tagged retention… the engine alone moved the number.

ALP · Restricted Category · 90 days

Rumble ROAS0 (no channel)

After3.16× peak2×+ sustained

Locked out of Meta and Google. Built paid from scratch on Rumble, AppLovin, X, and Truth Social… every channel made to work with a real role underneath it.

What founders say, unprompted.

★★★★★4.9 · 60+ reviews

★★★★★

A great team to work with. Highly focused on performance, they deliver what's communicated to them… and don't over-promise when they don't think it's realistic. I recommend them.

Ken Truong · Marketing, The Epoch Times

★★★★★

Their willingness to jump in and help wherever needed, at any time of day, was invaluable. We always knew we could count on them… they helped us grow and scale our startup business very quickly.

Sarah Gabel Seifert · Co-Founder & President, EveryLife

★★★★★

Several years working with Jake and his team. Their expertise in performance marketing has been instrumental in scaling brands effectively… I can confidently say they are the best at what they do.

Andrew Northwall · COO, Truth Social

Your host

Meet Caden.

In the account. In the call. No AM layer. No ghost-writing.

Caden Durkin

Head of Growth · Connect Social

Caden runs growth at Connect Social and has spent the better part of the last decade in DTC accounts at every stage you can imagine. He runs the same integrated playbook across every brand on the logo grid, refined every quarter as the platforms shift and the customers change.

i.10+ years running paid & lifecycle for DTC brands at $100k–$5M/month

ii.Scaled 60+ brands past $[X]M in annual revenue

iii.Featured in [Publication], [Podcast], spoke at [Event]

iv.He's in your account, on your calls, writing your creative briefs.

Run of show

60 minutes. Timed to the minute.

No intros. No pitch deck. We open Ads Manager on minute one.

1:00 PM

5 min

The state of DTC paid, Q2 2026

What's working right now, with numbers.

1:05 PM

10 min

The Integration Diagnostic walkthrough

7 questions. Score your own stack live.

1:15 PM

25 min

Live account teardown

$200k/mo brand. Meta, Klaviyo, Shopify.

1:40 PM

10 min

The 90-day playbook

Exact sequencing. Channels. Budget splits.

1:50 PM

10 min

Live Q&A

Your account, your question, on screen.

Common questions

Ask before you register.

Actually free. The catch: you spend 60 minutes with us. Some of you will apply the frameworks yourselves and we'll never hear from you again, and that's fine. Some will book an audit call. Either outcome works.

Yes, recorded. Replay goes to registered attendees only, not a public evergreen funnel. Can't make it live? Register anyway; link arrives within 24 hours.

Probably not, and we'd rather tell you now. The frameworks assume product-market fit. If you register under that threshold, we'll send you a "getting to $100k" resource pack alongside confirmation.

Most webinars are 55 minutes of story and 5 of pitch. This is 50 minutes of live account work, 10 of Q&A, no pitch. If you're looking for "7 mindset shifts" energy, this isn't that.

One reminder text 15 minutes before the session. That's it. Reply STOP and you're out. We don't sell or share. SMS reminders outperform email by ~40%, which is the only reason we ask.

Caden. Always Caden. The whole premise of Connect Social is "no AM layer," which applies to the webinar too. If he's sick, we reschedule.

The paid-growth audit 20 DTC founders book every month.

Reserve your seat.

See you Thursday at 1:00 PM ET.

This session assumes you're past $100k/month.

What you'll walk away with. In 60 minutes.

The Integration Diagnostic

Live Account Teardown

The 90-Day Playbook

Built for $100k+/month DTC brands. Not for everyone else.

Three brands. Numbers that moved.

The numbers we're hired to move. Actually moved.

What founders say, unprompted.

Meet Caden.

Caden Durkin

60 minutes. Timed to the minute.

Ask before you register.

Your next 60 minutes vs. your next quarter.